Boost Website Speed for that Better Rankings
Boost Website Speed for that
Better Rankings
Technical SEO is the backbone of your website’s visibility on search engines. Even the best content can get buried if your site has crawl errors, broken links, or poor mobile optimization. Many businesses overlook these crucial technical aspects, unknowingly hurting their chances of ranking higher and attracting quality traffic.
One of the most common mistakes includes slow page load speed, which not only affects your search ranking but also leads to a higher bounce rate.
10+ Years Experiences
Google in 2025:
The 2024 Google documentation leak provided rare insights into Google’s algorithm, but marketers must still be prepared for constant change. This is particularly true as the very nature of search is being redefined.
ChatGPT, Perplexity, and other AI-powered alternatives are increasingly where users turn for answers, forcing Google to evolve beyond its traditional search model. AI Overviews now appear for billions of queries globally, while AI Mode offers an entirely different search experience.
Google is no longer just indexing the web – it's synthesizing it.
Major Google algorithm updates: A brief history:
Panda was a major algorithm update (with many iterations since its inception) that clamped down on content farms and sites with low-quality content.
The initial Panda update affected about 12% of all queries and saw sites with thin content or high ad-to-text ratios drop in the rankings. Panda has been updated consistently since 2011 to include new data signals, including user engagement metrics (e.g., bounce rates and time spent on site), content comprehensiveness, authoritativeness, and site architecture. Its data is processed outside of the main Google index, much like that of the Penguin algorithm.
RankBrain:
Google announced in October 2015 that it had started using machine learning as a core part of its algorithm, through a technology it coined “RankBrain”.
This affected pretty much everyone! RankBrain was said to be the third-most important aspect of the core algorithm, and its importance has been cemented over time. This means Google’s algorithms can adjust their assumptions based on user feedback in real time to provide increasingly accurate results.
Google’s core updates have become a regular feature of its algorithm, with new releases several times a year. They are significant and regular enough to merit their own section of our guide to Google’s algorithm changes.
In recent years, Google has tried to help site owners understand quality by emphasizing the E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) framework. This framework has become even more critical in the AI era – these are the exact signals that determine whether Google's AI systems will reference your content as a credible source.
While Google continues releasing core and spam updates on schedule, the biggest changes to search in 2025 come from AI features that have fundamentally changed what users see on results pages.
In May 2023, Google began testing something called Search Generative Experience (SGE) in its Search Labs. SGE was Google's first answer to ChatGPT: when users searched for something, Google would generate a multi-paragraph AI response at the top of the results page, pushing traditional blue links further down.
In May 2025, Google launched AI Mode, accessible through a new tab in the search bar. This isn't just enhanced search results. When you click into AI Mode, you enter a ChatGPT-like interface where you can have actual conversations with Google's Gemini AI about your search topic.
